Skip to main content

Comment Monitoring (Pro Plan)

Automatically monitor and respond to comments on your Facebook and Instagram posts. The AI classifies each comment, replies publicly, and sends a DM to interested leads. Available on the Pro plan only.

How It Works​

  1. Someone comments on your Facebook or Instagram post/ad
  2. The AI reads the comment and classifies it (interest, price question, complaint, or general)
  3. A public reply is posted automatically under the comment using your customized template
  4. If Send DM is enabled for that category, a private DM is sent to the commenter — using your per-category DM template (the AI substitutes [FirstName] with the commenter's first name)
  5. A lead is created in your inbox with source FB_COMMENT or IG_COMMENT
  6. Your AI Assistant takes over from message #2 onward — it answers the commenter using your services, hours, prices, and AI Persona, just like any other lead in your Inbox. You only customize the first message (the DM); the AI handles the rest of the conversation.
  7. You receive a push notification (⚠ Negative comment for negative comments, 💬 New comment lead otherwise)

This split — you write the opening DM, the AI handles the follow-up — is intentional. The first message sets tone per category (warm for interest, apologetic for complaint, etc.). After that, the AI Assistant has the full conversation context plus your business info, so it can quote, qualify, and book without you needing to write follow-up templates.

Enabling Comment Monitoring​

  1. Open the Dashboard at dashboard.leadhubai.io
  2. Go to 📣 Lead Generation → 🎯 Advanced sub-tab (Pro only)
  3. Scroll to Comment Auto-Replies section
  4. Toggle "Enable comment auto-replies" ON
  5. Customize your reply templates (or keep the defaults)
  6. Click Save

The configuration is part of Lead Generation Advanced because comment monitoring runs against the posts and ads you publish from there. Comment Intelligence is one of the two features unique to the Pro plan (alongside the Advanced ad-campaign tools themselves).

Reply Templates​

You start with 4 default templates. Each template has four fields:

  • Category name — what type of comment this handles (e.g. "Price question")
  • Public reply — what gets posted as a public comment under the original (visible to everyone on the post)
  • Send DM toggle — whether to also start a private conversation
  • Private DM message — the first message of the new lead conversation. Use [FirstName] to insert the commenter's name. Only shown in the editor when Send DM is checked.

Default Templates​

CategoryDefault public replySend DMDefault DM body
Interest / Want service"Thanks for your interest! We just sent you a message with more details."Yes"Hi [FirstName]! Thanks for the interest. Want me to send over pricing and availability for what you're looking at?"
Price question"Great question! We just sent you our pricing info via DM."Yes"Hi [FirstName]! Pricing depends on the job — quick question: what specifically are you looking at? I can send a ballpark right away."
Complaint / Negative"We appreciate your feedback. We just sent you a direct message so we can help resolve this."Yes"Hi [FirstName]! Sorry to hear that — tell me what happened and I'll make sure we make it right."
General / Other"Thanks for your comment! Feel free to send us a message if you need anything."No(N/A — DM is off by default for this category)

Defaults adapt to your industry. HVAC/Plumbing/Electrical accounts see an "emergency tone" set; med-spa and cleaning accounts see a "booking tone" set; legal accounts see a "consultation/confidential" set. Click Load Default Templates in the editor to refresh to the industry-aware defaults.

The [FirstName] placeholder​

In the DM body field, write [FirstName] anywhere you'd want the commenter's first name. Examples:

  • "Hi [FirstName]! Saw your comment..." → "Hi Sarah! Saw your comment..."
  • "Hey [FirstName], quick question..." → "Hey Mike, quick question..."

If the commenter's first name isn't attached to their account (rare — happens occasionally on Instagram), the placeholder gracefully degrades to "there": "Hi there! Saw your comment...".

Customizing Templates​

  • Edit any template — public reply, DM body, or both
  • Rename categories — make them specific to your business
  • Toggle DM per category — when off, the public reply is still posted but no DM is sent (no new lead created)
  • Add new categories — click "+ Add Category" for custom types (e.g., "Scheduling inquiry", "Referral", "Warranty question"). New categories start with a generic DM template you can edit.
  • Remove categories — click the × to delete (minimum 2 required)

The AI automatically adapts to your categories — if you add a "Scheduling" category, the AI will start classifying scheduling-related comments into that category.

What the AI Classifies​

The AI reads each comment and determines which category it best fits:

  • "How much for a roof inspection?" → Price inquiry → public reply + DM with pricing
  • "I need emergency plumbing ASAP!" → Positive/Interest → public reply + DM to qualify
  • "Your service was terrible" → Negative → sympathetic reply + DM to resolve
  • "Nice!" or just emojis → General → public reply only (no DM)

Leads from Comments​

When the AI sends a DM to a commenter, a new lead is created in your inbox:

  • Source: FB_COMMENT or IG_COMMENT
  • Name: The commenter's Facebook/Instagram name
  • First inbound message (shown as a comment): The original comment text with the prefix [Comment on post]
  • First outbound message (sent by us): Your customized DM body for that category, with [FirstName] substituted
  • AI continues from message #3 onward: The AI Assistant takes the conversation forward using your service pricing, business hours, AI persona, and the full conversation history — exactly like any other lead in your Inbox

Negative Comment Handling​

For negative comments, the AI:

  • Posts a professional, non-confrontational public reply
  • Sends a private DM to address the issue directly
  • Creates a lead flagged for your attention
  • Sends a push notification marked as "Negative comment"

The AI never argues publicly. The goal is to move the conversation to DM where it can be resolved privately.

Tips​

  • Keep public replies short — 1-2 sentences max. They're visible to everyone scrolling the post.
  • Use the DM body to ask the right question — not just say "thanks." The AI Assistant picks up from there, so a good first question ("what specifically are you looking at?") sets up a productive lead conversation. The DM has more room than the public reply — use 2-3 sentences if it helps.
  • Always send DMs for interest — that's where leads convert.
  • Customize per category, not per industry — a roofer's price-question DM should sound different from their complaint DM. The 4 categories let you split tone where it matters.
  • Use [FirstName] liberally — DMs that open with the person's name read like a real human typed them, not a bot.
  • Monitor negative comments — the AI handles the initial response, but follow up personally in the Inbox.
  • Add industry-specific categories — "Emergency request", "Warranty claim", "Referral", "After-hours" etc. Each gets its own public reply + DM body.